Swimming Pool Supplies Range in Quality and Shasta Pools Supply Store Explain why Quality Makes a Difference.

Phoenix, AZ - Shasta Pools Supply stores around the Valley have teamed up with BioGuard® to offer the Phoenix market the latest innovations in swimming pool chemicals. BioGuard®'s newest development, SilkGuard™ technology allows pool owners to sanitize their pool by the same method as traditional chlorine tablets while leaving the pool water silky smooth and crystal-clear.

This unique blend of chemicals provides protection against the hard water components and minerals that can build up in swimming pools. SilkTabs™ also act to protect equipment from harmful erosion and scaling while killing bacteria. This leaves customers to enjoy the silky smooth feel of the pool water that is absent with traditional chemicals. Shasta Pool Supplies has six locations around the Phoenix Metropolitan area, which carry the BioGuard SilkTab products at competitive prices.

About Shasta Pool Supplies
Shasta Pool Supplies a division of Shasta Industries, Inc. is dedicated to providing quality products and services. Shasta Industries, Inc. consists of nine divisions and employs more than 500 people in the Phoenix market. Shasta Pools has been Arizona's number one swimming pool builder since 1968. For more information, visit www.ShastaPools.com.

About Shasta Pools & Spas
Shasta Pools & Spas was founded in 1966 and has been the number one pool builder in Arizona since 1968 with more than 75,000 swimming pools built throughout the state. Shasta is a recognized leader and innovator in the swimming pool industry and is the only Phoenix pool builder that is a member of the prestigious Master Pools Guild. Over the years, the company has grown to include nine divisions including swimming pool building, pool remodeling, pool product manufacturing and pool supply retail stores.

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TEMPE - To help Valley residents get a jump start on spring, Shasta Pool Supplies opens their newest retail store at 1245 West Elliot Road, Suites 105 & 107, in Tempe, on Saturday and Sunday, March 15th and 16th, 2008 with a Grand Opening celebration.

To thank customers for shopping at the new Tempe store, Shasta Pools will pass out free ice cream and hold drawings to win prizes including a $2500 Visa gift card, a $1000 Visa gift card, a $500 Visa gift card, pool products, toys, and much more! Customers can also take advantage of special offers and enter to win prizes at all six Shasta Pool Supplies Stores in the Valley during the Grand Opening weekend.

"The month of March is the perfect opportunity for pool owners to get their pool prepared for swimming," says Retail Operations Manager, Bernie Wenzel. "The Shasta Pool Supplies Grand Opening Sale means big discounts on the items people really need." No matter who built their pool, pool owners will be able to get the parts, supplies and quality chemicals they need, and experience world-class customer service.

Shasta Pool Supplies is a subsidiary of Shasta Industries, Inc. and operates six retail locations in the Phoenix area. Shasta Industries consists of nine divisions and is founded on constant innovation and providing astonishing customer service. Shasta employs more than 550 people in the Valley and has been Arizona's #1 pool builder since 1968.

Labels: Phoenix Business Journal, shasta, shasta pool supplies, shasta-pools

by Lynn Ducey Phoenix Business Journal

Shasta Industries has opened its sixth Shasta Pool Supplies store, at 1245 W. Elliot Road in Tempe.

In addition to its pool supply retail operation and pool design centers, Shasta Industries operates nine divisions, including pool construction and remodeling for commercial and residential clients as well as a commercial parts and coatings operation.

Locally owned by the Ast family, the company was founded in Phoenix in 1966.

Labels: Phoenix Business Journal, shasta, shasta pool supplies, shasta-pools

The Business Journal of Phoenix
by Lynn Ducey Phoenix Business Journal

Shasta Pools and Spas has been giving Valley residents a place to splash for decades and, over the years, has learned to ride the waves of the real estate business.

"The housing market is the No. 1 thing that's been challenging out there. In order to build a new pool, a lot of times there has to be a new house," said Steve Ast, Shasta's vice president of sales.

Founded in the Valley in 1966 by the Ast family, the company long ago realized that diversity tempers real estate's notorious ups and downs.

"In our early years, we were very dependent on residential. But it's really gotten to a point (that) we are significantly diversified," Ast said.

While Shasta is well-known for residential pool construction under its Shasta Pools and Spas brand, the company -- formally known as Shasta Industries Inc. -- also is heavily involved in the manufacture of large-scale resort and municipal pools.

Shasta built Buckeye's 450,000-gallon municipal pool, which features a 120-foot-long water slide, a dedicated competition diving area and a giant mushroom that dumps buckets of water onto patrons, said Dave Showen, parks manager for the town of Buckeye.

"With daily visitors, we always max out at 400 people. We do swim lessons and diving competitions and practices, and with reservations we are booked from mid-May to mid-September," Showen said.

In his previous position with the city of Peoria, Showen also worked with Shasta: The company built the 250,000-gallon Centennial Pool in 2001 and refurbished the Peoria Pool in the late 1990s.

"Shasta knows what people want in this industry. They are experts in their business and did a really great job in a timely manner," Showen said.

That reputation is the reason Shea Homes identifies Shasta as a recommended brand for the Walnut, Calif.-based home builder, said Buddy Satterfield, president of Shea Homes Arizona.

Shea has worked with Shasta for almost two decades, and Satterfield said its ability to offer such high-quality amenities is important to Shea's competitive edge.

"People view a pool as an extension of their home. We tend to spend a lot of time in our backyards in Phoenix, and pools really promote the use of the backyard," he said.

Ast declined to discuss financials for the privately held business, but Shasta officials estimate they have built pools at 75,000 Valley homes.

The firm continues to build on its presence, operating five stores and design centers across Arizona offering retail sales, repair and replacement services.

Shasta's diversification also includes the manufacture of commercial water features, including those at Tempe Marketplace. In addition to a coatings division, the company does significant business in the manufacture and sales of pool filtration systems and replacement parts to commercial customers worldwide.

Ast said executives have strategic goals set for each of the company's nine divisions.

Overarching plans for Shasta include further developing its large-scale resort and municipal business across the Western U.S., continuing to build the portfolio of international clients for its parts business, and bringing new innovations to its residential offerings.

While the home building and pool business are extremely competitive, particularly in the Phoenix market, Ast said many people in the Valley have short memories.

"The last downturn in Arizona was in the 1990-'91-'92 time frame. And people tend to forget about those times. Now, it's the mortgage industry. But over the past 30 to 40 years, business -- and even we as a state and a city -- have always worked it out," Ast said.
Shasta Industries

What: Builder and designer of commercial, resort and residential pools and spas; manufacturer of pool-related commercial parts and coatings

Founded: 1966

President: Ed "Skip" Ast

HQ: 3750 W. Indian School Road, Phoenix

Divisions: Nine

Employees: 540 full- and part-time

Labels: Phoenix Business Journal, shasta, shasta pool supplies, shasta semi-commercial, shasta-pools

The annual APSP International Awards of Excellence drew hundreds of beautiful swimming pool projects. Shasta Pools of Phoenix, Arizona was honored to receive five pool design awards.

Shasta Pools wins five prestigious swimming pool design awards in three pool design categories during the 2007 Association of Pool & Spa Professionals' International Awards of Excellence ceremony held on Thursday, November 29th, 2007 at the Rosen Center Hotel in Orlando, Florida.

Shasta Pools winning designs included:

Bronze in Negative Edge Pool
600 Square Feet or Less


Bronze in Traditional Pool
600 Square Feet or Less


Silver in Negative Edge Pool
600 Square Feet or Less


Silver in Natural Material Pool


Gold in Commercial Water Feature

Steve Ast, Vice President of Sales and Marketing for Shasta Pools & Spas noted, "We are very honored to receive so much recognition for our designs. I am very proud of the work the Shasta pool designers produce. Over the years, we have learned that a well-designed pool is one that helps customers realize the home that they have dreamt of. We listen first and design second. The best swimming pools reflect more than the blue skies, they reflect lifestyles. And, quality never goes out of style, so the companies who create value by combining quality construction with an understanding of their customer's needs are the true leaders in our industry. Certainly the hottest pool design trends today are taking classic, formal elements and updating them in modern ways."

"We are excited to continue the Awards of Excellence tradition this year," said APSP President and CEO Bill Weber. "The AOE ceremony is an important part of our overall association, as it offered members and guests an opportunity to appreciate just how far the industry has come in terms of technological and artistic achievement."

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